Now we know the LinkedIn basics (read more here and here), it’s important to consider your marketing strategy for the platform.
Luckily, the social media puffins are here to help.
Here are some important questions to ask yourself when developing a marketing strategy for LinkedIn.
- What do you want to achieve with your LinkedIn?
Establishing your goals from the outset will shape the kind of content you want to share, when you share it, who you interact with and how you interact with them.
It also helps you gain an understanding of the kind of audience you want to attract, which in turn influences your content and posting schedule, which is why this is such a crucial question.
- What is the purpose of your LinkedIn page?
Are you looking to recruit new employees? Hoping to generate leads? Want to increase revenue? Or raise brand awareness?
Again, knowing the answers to these questions will give you an idea of the kind of people you want to target and help you tailor your content to them. It’s so important to know who you’re posting for and why as audiences most value content that is useful and relevant to them.
When creating social media content some universal rules can be applied to all social media platforms, learn more here.
- Are you going to use LinkedIn ads?
Understanding LinkedIn ads is the topic for a whole other blog post, however, being aware of LinkedIn ads, knowing what the rates are and what you can expect will help you to weigh up whether LinkedIn ads are worth your time and money and set an advertising budget that works for you.
- Are you planning your content?
Some think that planning your social media content takes the spontaneity and fun out of social media. These people are wrong as having a solid content plan in place will ensure you deliver engaging content and meet your social media goals (which you’ve already set out). It also means that you’ll never be caught short and gives you enough wiggle room that if something happens that you want to talk about on your LinkedIn it’s as easy as rearranging your plan.
Here are some things to think about when creating your content:
- How often do you want to post?
- What topics are you going to cover?
- What will appeal to your audience?
- How can you repurpose existing content?
- Are you going to curate content from other creators?
If the answer to the last question is yes, which it should be to create a more interesting and diverse feed, then it’s important to consider where you’re sourcing this content from. Ask yourself if the source is trusted and responsible. This is to stop the spread of misinformation, which can harm your business’ reputation.
Struggling with your social media? At Charlie Puffin Digital, we create bespoke social media strategies and personalised content calendars. You retain full editorial control but can rest easy knowing that your content is being taken care of.
Drop us an email at [email protected] or call 01462 558537 to book your FREE discovery call today.