Reach = Reach refers to the total number of people who have been exposed to a social post or ad. This metric does not necessarily indicate that all these people have seen your content. They could have scrolled right past it, for instance. Reach indicates that the content appeared in the user’s social feed at least once.
Impressions = Impressions are the number of times your content was seen, including multiple views from individual users. If you’re getting way more impressions than reach, it likely means people are looking at your post over and over.
Clicks = Clicks are a form of engagement, with people clicking on a post. A click may involve a clicked link, which could lead to a website visit.
Reactions = Reactions are a form of engagement on Facebook. In addition to Likes, reactions include Love, Haha, Wow, Sad, and Angry. Each of these reactions is indicated by an emoji.
Engagement = Engagement is any form of interaction with your brand on social media. Likes, comments, and shares are all forms of engagement.
Engagement Rate = The percentage of people exposed to a post who chose to engage with it in some way. (A high engagement rate would mean most people who saw the post chose to like or comment, for example.)
Interactions = communication between an audience member and our brand’s social profile. Can include likes, comments, direct messages, tags, and follows.
