Search Engine Optimisation (SEO) is an excellent way to get more traffic to your blog or website, but many businesses might feel wary of getting started. For some, just the idea of search engine optimisation is mind-boggling. However, the truth is SEO doesn’t have to be so complicated!
Keep reading to find out some simple SEO tricks to get traffic moving towards your website.
Ensure That Images Have A Descriptive Alt Tag
One thing you should be doing religiously when it comes to your website is including alt tags on your images. For one thing, it makes your page more accessible to visually impaired users, but also used instead when an image fails to load. The text on the image also assists search engine crawlers in indexing webpages correctly, therefore leading to better ranking on search engines.
Include Lists That Use Bullet Points/Numbers
Search engines such as Google value readable and user-friendly content. Bullet points and numbers can help your text to stand out rather than bulky paragraphs. Placing key copy into bullet points can get your reader to understand the important stuff from your blog. Include some bullet point/number lists within blogs, just don’t overdo it as this can have the opposite effect – overwhelming the reader and making the copy trickier to read.
Use Bold Fonts To Emphasise Key Ideas
Using bold text for subheadings and weaving throughout your blogs can help search engine crawlers to better understand your content and therefore can assist with how highly your content is ranked and found by your target audience. Use bold text to help get the message of your blog found and ensure that key points are understood.
Pick An Intriguing Headline
Headlines are one of the most important factors when it comes to optimizing your content for SEO. You should keep your headline as short as possible make sure you use a headline that includes the keyphrase for the blog and encourages your audience to find out more. Examples include:
- 10 amazing benefits of…
- The ultimate guide to…
- Why you need to…
For more SEO tips, call Charlie Puffin Digital on 01462 558537