Are you looking for ways to improve & refresh your presence on social media?
First, let’s think back to your goals.
What exactly is it that you want to get out of your social media strategy? Your goals should be specific, measurable, and achievable. Think about when you want to achieve these goals, too.
For example, do you want more followers? More shop visits? Or more newsletter sign-ups?
Then, consider your target audience.
Your audience is the most crucial element of your social media. Knowing who your audience is and their social media preference is key to growing an engaged and interested following. Have a think about who your current clients are – their demographics, interests, hobbies, and behaviours.
You can then create a client persona. Learn more about these here!
Once you’ve identified your audience, it’s worth looking at user demographics and activity for each social media platform.
This will ensure that you’re not wasting your time on the wrong platform and enable you to create an account where your content will have the most impact.
Finally, identify your competitors.
Auditing your competitors’ social media will give you an idea of what platforms they’re using, how successfully they’re using them and how engaged their audience is.
If you’d like a social media refresh, we can help!
Drop us an email at [email protected] or call 01462 558537 to book your FREE discovery call today.