There are so many different ways to participate in marketing. It’s not all Facebook or Instagram! For example, did you know that an optimised Google Business page can boost your local ranking, improve engagement, and convert more customers? Approximately just 60% of UK businesses are currently using GMB. While it can sometimes be overlooked, it might be a good idea to incorporate your Google Business page into your marketing strategy. Read below to discover 3 simple steps to optimise your Google Business page!
Step 1: Complete Your Profile Thoroughly
Ensure all sections of your Google My Business profile are filled out with the highest attention to detail. This includes:
- Business Name and Description – Use your official business name and write a clear, engaging description with relevant keywords.
- Contact Information – Provide up-to-date phone numbers, email addresses, and website links.
- Operating Hours – Include accurate hours of operation, including holidays and special hours.
- Categories and Attributes – Select the appropriate business categories and attributes to help potential customers find you.
Step 2: Engage with Customers
Actively engage with customers to build trust and improve your online reputation:
- Get some Google reviews – Encourage satisfied customers to leave positive reviews. Respond promptly to all reviews, addressing both praise and concerns. You can also email links to a reviews page to your happy customers to ensure quick and easy reviewing.
- Posts – Regularly update your GMB page with posts about promotions, events, news, or blog content. This keeps your audience informed and engaged and shows that your business is in working order.
- Photos and Videos – Upload high-quality photos and videos of your business, products, or services. This helps potential customers visualise their experience with your business. This can also help to position your business as professional and reputable.
Step 3: Optimize for Local SEO
Enhance your visibility in local search results by optimising for local SEO:
- Consistent NAP (Name, Address, Phone Number) – Ensure your business’s NAP information is consistent across all online platforms.
- Keywords – Incorporate relevant local keywords into your business description, posts, and responses to reviews.
- Local Backlinks – Build backlinks from local websites, directories, and blogs to increase your site’s authority and improve your GMB ranking.
These simple steps will enhance your Google My Business page, attract more local customers, and boost your online presence. Still, trying to figure out if Google My Business is the right route for your business? Here are 3 reasons why you should incorporate GMB into your strategy.
- Enhanced Local Visibility
One of the primary benefits of GMB is that it helps your business appear in local search results and on Google Maps. This increased visibility makes it more likely that nearby customers will find your business when they search for related products or services.
Businesses listed on GMB have a higher chance of being featured in the “Local Pack.” This is the list of businesses that appear above the organic search results for location-based queries. Being included in this pack can significantly boost your business’s exposure.
2. Customer Engagement and Insights
GMB allows customers to leave reviews and ratings, which can greatly influence your business’s reputation. Positive reviews can attract more customers, while constructive feedback can help you improve your services.
The Google service also provides valuable data on how customers find your business, where they come from, and how they interact with your listing. This information is invaluable for refining your marketing strategies and understanding your customer base better.
3. Offers Easy Access to Key Information
With GMB, you can provide essential information such as your operating hours, contact details, and address. This makes it easy for customers to find and connect with your business.
GMB allows you to share updates, promotions, events, and more directly on your profile. Keeping your customers informed and engaged with fresh content can help drive more traffic to your business.
In conclusion, utilising Google My Business could be a good idea for your business if your goals include better local visibility and SEO, higher customer engagement, or improved accessibility for potential customers. At Charlie Puffin Digital, we can thoroughly complete your profile, assist you in actively engaging with customers, and optimise local SEO. With our help, you can harness the power of GMB to attract more local customers and boost your online presence. Don’t overlook this valuable tool in your marketing strategy – start optimising your Google Business page today and watch your business grow.
Call Charlie Puffin Digital on 01462 558537 or email [email protected] to get started with us!
