A Unique Selling Proposition, or USP, is essentially a point of difference that shows potential customers exactly why your business, product or service is the best fit for them. More than just a catchy slogan, although those are good too, a good USP identifies the needs of your consumer and highlights the benefits of your […]
Author: charliepuffindigital
3 Reasons why you shouldn’t buy fake followers on social media
Building an online community of people who actively support your business is a key element in many small businesses marketing strategy to build greater awareness of their company. But online growth doesn’t happen overnight – it takes time, effort, and consistency. This can become increasingly frustrating for business owners who want to grow their business quickly […]
Why does my business need social media?
Social media has become a big part of our everyday lives. But does your business need social media? With 4.5 billion active social media users, social media needs no introduction. It’s a powerful tool, and one that can be used very effectively for small businesses! Need some convincing? Here are 4 ways social media can […]