Author: charliepuffindigital

With more than 700 million users a month, LinkedIn has become an ever more important player on the social media stage. A networker’s tool kit, the platform is used by decision-makers, thought-leaders and senior-level influencers at companies all over the world, so is particularly important if your business sells to or works with other businesses.  […]

When building your social media strategy it’s tempting to funnel all your time, effort and resources into platforms such as Instagram and Facebook, while platforms such as LinkedIn tend to be less of a priority. However, with more than 700 million monthly users, as of January 2022, not having a LinkedIn presence could be doing […]

There are many benefits to having a TikTok account as a small business owner (read more here). But half the battle is making sure you’re posting at the right time to get the best engagement. How can you optimise your posting to get the best possible results from TikTok? Well, it starts by understanding the […]

We’ve spoken previously about the importance of finding the right social media platform for your audience (read more here), but have you ever considered that your audience might be on TikTok?  For the uninitiated, TikTok is a short form video sharing platform. Used by 20.83% of the world’s internet users, TikTok currently has 1 billion […]

Pinterest may not be the most obvious choice when choosing a social media platform for your business, however, with 200 million monthly users it’s certainly not one to overlook.   For the uninitiated, Pinterest is an image-sharing platform that acts as an image-based search engine, enabling users to discover inspiration and ideas relating to their hobbies […]

Pinterest is an image-sharing platform where users can find and share ideas relating to their hobbies. Users save images, known as Pins, to their Pinboards, and interact by commenting on and saving each other’s Pins.  While it might not be the most obvious choice when choosing a social media platform for your business, with 200 […]

Still struggling to come up with ideas for Instagram Reels? Worry not, your favourite social media puffins are here to save the day with five more Reel ideas! Tutorials – It seems that the internet was created for tutorials, with just a few taps users can learn just about anything. It’s not surprising then that […]

You know how to create Instagram Reel’s (read more here) and have a ton of ideas to engage your audience (read more here), now what?  We don’t want all that work to be for nothing and while it may seem that there is no rhyme or reason as to why things perform the way they […]

With Instagram becoming more focused on its short form video content it’s vital for any business looking to grow their audience and expand their reach on the platform to be making Reels. You can learn all about how to make Reels here, but knowing how and why you should be making Reels is just half […]