Author: charliepuffindigital

As social media continues to evolve and grow, businesses and marketers are always looking for ways to measure their success and track their progress. In 2023, there are three important metrics that every brand should be tracking on social media. Keep reading to find out which marketing metrics are the most important to track. The […]

In the digital age, businesses have a variety of options when it comes to creating content to engage with their audience. Two popular formats for content creation are short-form and long-form content. Short-form content typically refers to content that is concise and to the point, while long-form content is more detailed and comprehensive. When should […]

Posting regularly and consistently is great and important for your business – you’ll show up more in your followers feeds, get more reach, and hopefully get lots of social media engagement. However – you can’t expect people to engage with you if you give them nothing in return. (Shocking, we know!) It’s all about building […]

Search Engine Optimisation (SEO) is an excellent way to get more traffic to your blog or website, but many businesses might feel wary of getting started. For some, just the idea of search engine optimisation is mind-boggling. However, the truth is SEO doesn’t have to be so complicated! Keep reading to find out some simple […]

Are you looking for ways to improve & refresh your presence on social media? First, let’s think back to your goals. What exactly is it that you want to get out of your social media strategy? Your goals should be specific, measurable, and achievable. Think about when you want to achieve these goals, too. For […]

To create impactful social media content, you need to get your thinking cap on. Content should always inform, entertain or educate. But how can you think of unique content consistently? Read below for our tips on how to brainstorm ideas for your business’s social media content… 1. Keep up to date with the latest news […]

Know your audience We’ve said it time and time again but it is the most basic tenet of social media and developing a successful Facebook strategy. Knowing your audience will help you create engaging ad campaigns tailored to them. Not only that but it will help you understand what their needs are, how your business […]

Creativity and social media go hand in hand, so what do you do when creative block hits, leaving you and your feed feeling a little lacklustre?  Once again, your favourite social media puffins are here to help with some handy tips and tricks to help get the creative juices flowing again.  Have a good scroll  […]

Newsletters are one of the most powerful digital marketing tools at your disposal allowing you to communicate directly with your audience in their email inboxes.  The benefits of having a newsletter are many, it can help drive sales, build your contacts list, add value for your customers, encourage brand engagement and position you as an […]

Social media marketing is a crucial tool, with businesses successfully utilising their social media accounts to engage with their customers directly, drive sales and email sign-ups and generate leads. However, so many businesses get social media wrong, either by choosing to use their resources elsewhere or by making silly mistakes in their social media profile […]