Newsletters are one of the most powerful digital marketing tools at your disposal allowing you to communicate directly with your audience in their email inboxes.
The benefits of having a newsletter are many, it can help drive sales, build your contacts list, add value for your customers, encourage brand engagement and position you as an expert in your field. It can also encourage a trusting relationship between you and your customers.
What is a newsletter?
A newsletter is an email that businesses send out to their subscribers at regular intervals.
Ideally, your newsletter will serve as a call to action (learn more here) inspiring your readers to take a particular action, such as:
- Purchase a product from your eShop
- Book a service
- Read your latest blog post
- Leave a review
- Enter a prize giveaway
- Sign up for an event
If done properly, email newsletters not only encourage positive relationships with your customers – engaged customers are more likely to spend money with you, after all – but can also lead to significant business growth.
What should be in your newsletter?
The entire point of a newsletter is to connect with and engage your audience, while also keeping them updated about what’s going on with your business and industry.
Here are some content ideas to get you started:
- Weekly news roundups
- Client testimonials or case studies
- Interviews with industry experts, the business founder or employees
- Current events and how the business is affected or responding
- Details of upcoming promotions, deals or sales
To create good content it is vital to know your audiences. Audiences most value content they find informative and relevant, so knowing who is engaging with your content will enable you to tailor your content accordingly. Remember – Your newsletter should provide immediate value to your readers or you might find your audience unsubscribing.
Struggling with your social media strategy? Charlie Puffin Digital is here to help. Drop us an email at [email protected] or call 01462 558537 to book your free discovery call today.