As social media continues to evolve and grow, businesses and marketers are always looking for ways to measure their success and track their progress. In 2023, there are three important metrics that every brand should be tracking on social media. Keep reading to find out which marketing metrics are the most important to track.
- Engagement Rate
The engagement rate is the interactions that your content receives divided by the total number of followers you have. This is one of the important metrics to track because it measures how much your audience interacts. A high engagement rate means that your content is resonating with your audience.
It’s important to note that the engagement rate can vary depending on the platform you’re using. For example, Instagram typically has higher engagement rates than Twitter. As a result, it’s important to set benchmarks for engagement rates specific to each platform you’re using.
2. Conversion Rate
Conversion rate measures the percentage of people who take a desired action (such as making a purchase or filling out a form) after interacting with your social media content. This metric is important because it shows how effective your social media strategy is at driving sales or achieving other business objectives.
To track the conversion rate, you need to set up tracking URLs or UTM codes for each social media post that leads to your website. By doing this, you can track how many people clicked through to your website and what actions they took once they arrived.
3. Reach
Reach is the number of unique users who see your content. This metric is important because it shows how many people are exposed to your brand on social media. However, it’s important to remember that reach doesn’t necessarily equal engagement or conversions. A post with a high reach doesn’t necessarily mean it’s effective at driving business results.
To increase your reach, you can focus on creating shareable content, using relevant hashtags and partnering with influencers.
In conclusion, tracking engagement rate, conversion rate, and reach are essential to measuring the success of your social media strategy in 2023. By focusing on these metrics, you can better understand your audience, optimize your content, and achieve your business objectives.
If you need help building your business’s social media, Charlie Puffin Digital can assist you. Call 01462 558537 to find out more.