To create impactful social media content, you need to get your thinking cap on.
Content should always inform, entertain or educate. But how can you think of unique content consistently? Read below for our tips on how to brainstorm ideas for your business’s social media content…
1. Keep up to date with the latest news in your industry. There’s bound to be something exciting or interesting to talk about. Alternatively, have a look at what your competitors are posting about – is there anything to learn from their content?
2. Don’t be afraid to experiment. Note down whatever comes to mind on something such as mindmap. You’ll be surprised by how a small idea can grow into something great! Monitor how this new content performs. If it’s working, great! If it’s not working as well, have a look at whether there’s anything to modify and improve.
3. Re-purpose your evergreen content. Did you know that people remember visual information 65% longer than text? To take advantage of this, repurpose your best pieces of evergreen content into infographics, charts, graphs, and social media images.
4. Check out industry-related special days or events. This makes it easy to fill out your content calendar. There is a dedicated day for just about anything you can think of!
5. Support the local community. Why not create a local guide on where to eat, shop, or visit? Not only is this a nice thing to do, but it also gives you the opportunity to tag these businesses. By tagging them, they’ll get a notification and might even share your post to their page, increasing your reach!