Author: charliepuffindigital

When it comes to social media convincing your followers to click a button is half the battle. The easiest thing for people to do is nothing after all. That’s where a call to action can come in handy. But first things first – What is a call to action?  A call to action (CTA)  is […]

As we conclude our Facebook series, let’s dive deeper into the crucial insights necessary for crafting successful Facebook ads and enhancing engagement. Maximizing engagement revolves around two pivotal actions: If you find yourself grappling with the challenges of managing your social media efforts, don’t hesitate to reach out to Charlie Puffin Digital for expert assistance. […]

Meta Business Manager, formerly known as Facebook Business Manager, is Facebook and Instagram’s ad management platform where users can create, publish and monitor ad campaigns and business assets such as Facebook pages and Instagram accounts.  Meta describes the platform “as a one-stop shop to manage business tools, business assets and employee access to these assets.”  […]

Now we know how Facebook marketing works and why you should be doing it, it’s time to create a campaign. Here’s our step-by-step guide to creating your first Facebook ad.  There are 11 objectives in total. These are:  It’s important to consider your goals for a particular campaign as this will not only dictate the […]

Finding your audience is crucial to creating successful and engaging social media campaigns. However, playing the odds is also important and with 2.7 billion monthly users it’s highly likely that your audience is on Facebook. In the ever-changing landscape of managing social media, Facebook has not only remained a steady presence since it launched in 2004 […]

As our LinkedIn series comes to an end, here are some of our final thoughts about how best to use the platform…  Consider your target audience when creating content – Regular readers will be tired of reading this but it is CRUCIAL to tailor your content to your audience. Audiences respond best to content that […]

So you’ve decided to use LinkedIn ads and have set up your first campaign. Now what? Knowing the types of ads available and how they work is just half the battle (learn more here), that’s why we’ve put together a list of best practices to help you achieve the results you want and target your […]

Now we have a basic understanding of LinkedIn ads, how they work and what they do, here’s how to create your first LinkedIn ad campaign.  Struggling with your social media? At Charlie Puffin Digital, we create bespoke social media strategies and personalised content calendars. You retain full editorial control but can rest easy knowing that […]

Now we know the LinkedIn basics (read more here and here), it’s important to consider your marketing strategy for the platform.  Luckily, the social media puffins are here to help.  Here are some important questions to ask yourself when developing a marketing strategy for LinkedIn.  Establishing your goals from the outset will shape the kind […]