Now we have a basic understanding of LinkedIn ads, how they work and what they do, here’s how to create your first LinkedIn ad campaign.
- Create a LinkedIn Company Page if you haven’t already (find out how here). This is crucial as your LinkedIn Company Page is required for certain types of ads.
- Create a Campaign Manager account. Campaign Manager is LinkedIn’s ad management platform where users can track running campaigns and manage their budget. To create an account head to www.linkedin.com/campaignmanager/new-advertiser and complete the form. Hit Agree & Continue.
- Choose your ad objective. LinkedIn offers three kinds of ad objectives: awareness, consideration and conversion (learn more here). Think about the results you want your ad to achieve and choose accordingly.
- Pick your target audience. Campaign Manager’s targeting enables advertisers to pick their audience’s location, as well as professional traits such as job title, company name, industry type and professional and personal interests.
- Choose your ad format. LinkedIn offers 10 different ad formats including Sponsored Content, Sponsored Messaging and Dynamic Ads. Your ad format will depend on your objective. Learn more about LinkedIn’s what they are and what they do here.
- Select your budget and schedule.
- Set up conversion tracking, which will enable you to keep an eye on the conversions attributed to your advertising campaign.
- Set up your ads. Depending on the type of ad selected, it’s likely that you’ll need to upload creative assets such as images, video, headlines, etc. Find out more about ad requirements and specifications here.
- Review your ad. Here you can make changes and add payment details.
- Launch your campaign. Your campaign will now enter a review process with LinkedIn before it officially launches.
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