Why Brands Can’t Rely on Google Any More
Email & Socials Are Back! For a long while, Google was the go-to growth engineer for brands to build their digital strategy around. Getting SEO right, investing in paid search, and you’ll get businesses! It was simple, right? That model is no longer the go-to. With rising ad costs, shrinking organic reach, AI search results, […]
AI Isn’t Replacing Marketers!
It’s Becoming the New Marketing Infrastructure For a while now, marketers have feared that AI will be coming in to replace them in their jobs, but as we have gone on, it is becoming clearer that it is not the case! AI isn’t replacing people; it’s becoming a huge part of the marketing framework. Across […]
How To Make a Content Plan For Social Media
In today’s digital age, social media has become a powerful tool for businesses and individuals alike. It’s where you can engage with your audience, build brand awareness, and ultimately drive results. However, success on social media doesn’t happen by chance. To make the most of your social media presence, you need a well-thought-out content plan. […]
Do Instagram Grids Still Matter In 2025?
Does your Instagram grid layout matter in 2025? In the fast-paced world of social media, trends are always evolving. The short answer is yes—your Instagram grid layout remains a critical element of your online presence. Whether you’re an influencer, a small business, or a global brand, your grid layout plays a key role in creating […]
What is social media marketing agency and why do you need one?
In today’s digital landscape, social media has become a powerhouse for businesses of all sizes. However, harnessing its full potential can be challenging, especially when you’re juggling all other aspects of your business. That’s where a social media marketing agency comes in. At Charlie Puffin Digital, we’re here to help you navigate the complexities of […]
The Power of Digital Storytelling: Bringing Your Brand to Life with Instagram Stories
Instagram Stories first launched in 2016 and has since become an integral part of socialmedia. Over 500 million Instagram users jump onto stories each day, equating to an exciting opportunity for businesses hoping to spread brand awareness, build a community, or add a personal touch to their brand. In this blog, we’re delving into how […]
Unlocking the Power of WhatsApp: A Game-Changer for Businesses
In the ever-evolving digital landscape, businesses often seek tools that can enhance their communication and streamline marketing efforts. One platform that has risen to prominence in recent years is WhatsApp. With over 2 billion active users globally, WhatsApp has evolved beyond a personal messaging app and has become a powerful social media tool for businesses […]
Why You Should Optimise Your Google Business Page
There are so many different ways to participate in marketing. It’s not all Facebook or Instagram! For example, did you know that an optimised Google Business page can boost your local ranking, improve engagement, and convert more customers? Approximately just 60% of UK businesses are currently using GMB. While it can sometimes be overlooked, it […]
5 Benefits Of Networking For Business
Using social media and having an online presence is an effective way to build up your brand’s name, reach a wider audience and build trust with potential customers. While an online presence is essential when building a business, getting out in the world meeting exciting new companies and inspiring people in person can also be […]
4 Tips For Simplifying Your Social Media Workflow
Social media can quickly become a lot to take in, with many hurdles to jump. You’ve got to think about the photos and videos you’ll use and, of course, write those all-important captions, but you also need to take into account the timings you post, hashtags and tailoring content for each platform. You might be […]