It’s a fact of life that consistency is key to any goal. The same is true for your social media strategy. In order to achieve your desired outcome it’s crucial to be consistent. When posting on social media it’s important to remember the four C’s (it’s easy enough to remember, they all stand for consistent!) […]
Author: charliepuffindigital
How To Plan Content For Social Media
When it comes to managing your social media, planning is key. Having a good plan in place will not only help you to deliver engaging content and meet your social media goals but will also ensure that you’re never caught short. Developing a social media plan, however, can be confusing at the best of times, […]
Our Discovery Calls
Social media can be a tricky beast at the best of times, but if you’ve never used it before it can be especially difficult to navigate.
The three social media metrics you need to know about
You’ve established your social media strategy and are regularly publishing interesting and engaging content, now it’s time to track your performance using social media metrics. Firstly, you’ll need to consider your social media goals. Ask yourself what do you want to achieve with your social media? Are you interested in raising brand awareness and growing […]
Our Digital Dashboards
Social media metrics are key tools when it comes to understanding the whys and hows of social media growth. However, it can be overwhelming when you find yourself confronted with lots of data and no idea what it means or what to do with it. Enter the digital dashboard. At Charlie Puffin Digital, we use […]
What’s your unique selling point?
A Unique Selling Proposition, or USP, is essentially a point of difference that shows potential customers exactly why your business, product or service is the best fit for them. More than just a catchy slogan, although those are good too, a good USP identifies the needs of your consumer and highlights the benefits of your […]
3 Reasons why you shouldn’t buy fake followers on social media
Building an online community of people who actively support your business is a key element in many small businesses marketing strategy to build greater awareness of their company. But online growth doesn’t happen overnight – it takes time, effort, and consistency. This can become increasingly frustrating for business owners who want to grow their business quickly […]
Why does my business need social media?
Social media has become a big part of our everyday lives. But does your business need social media? With 4.5 billion active social media users, social media needs no introduction. It’s a powerful tool, and one that can be used very effectively for small businesses! Need some convincing? Here are 4 ways social media can […]