Five Instagram Reels Ideas

With Instagram becoming more focused on its short form video content it’s vital for any business looking to grow their audience and expand their reach on the platform to be making Reels. You can learn all about how to make Reels here, but knowing how and why you should be making Reels is just half the battle. Creating content that interests and engages your audience, as well as yields the results you want, is an entirely different beast and can leave you feeling stuck before you’ve even begun. 

That’s where we come in, here are some Reel ideas to help get you started. 

1. Tips, Hacks and FAQs  – Sharing tips, hacks and information relevant to your industry is a good way to demonstrate your expertise to your followers. You can share several quick fire tips or create a longer form Reel explaining the advice, why it’s useful and how it’s impacted your business. When creating these types of Reels it’s important to consider your customers, as well as any frequently-asked-questions. It’s also worth taking a look at competitors Reels or your past Reels to see how well they’ve performed. 

2. Behind-the-scenes/Day-in-the-life – The thing that we often forget about social media is that it’s social. It appeals to our natural curiosity, some call it nosiness, about other people. This is also true of businesses, people love to get a peek behind the curtain at things they wouldn’t normally be privy to. This is why Reels offering a behind-the-scenes glimpse into the day-to-day running of a business tend to perform well. Filming a timelapse of  yourself carrying out simple tasks, such as making a product, packaging said product for postage, doing day-to-day admin or even just taking your followers through an average day with you, will help foster a connection with your audience and make them feel more engaged with your business. 

3. Customer testimonials – Consumers trust other consumers, it’s why most of us head to the reviews section before making a major purchase. We want to know that a product or service does what it says it will before parting with our hard earned cash. The same is true with businesses. A short video testimonial from a loyal and satisfied customer will show your customers that you are a trustworthy business and a worthwhile investment. Reviews also tend to perform well on social media, opening you up to more potential customers. 

4. Make it personal – The most successful business Instagram accounts are those who create personal connections with their followers. Creating a Reel introducing yourself, sharing your motivations, inspirations or career journey will help you build these connections. Another way is to include your employees, introducing your team, by briefly explaining who they are, what they do and what they like about their job, will give your followers an insight into the people who run the business and forge their own personal connections,  making them more likely to engage your services or buy your product. 

5. Address industry misconceptions  – In the age of misinformation it’s all too easy for people to form opinions and develop biases about a business or industry based on incorrect information. Addressing these misconceptions and explaining how or why they are wrong using verified proof, will not only show you to be an intellectual leader in your field but show both you and your business to be trustworthy. You can also counter misconceptions with exciting facts about or relating to your industry, which provides value to your followers, helping you build those vital personal connections. 

“Reels are great for adding personality to your social media feeds! People are following you because they care about what you’re up to, so why not give them some fun, behind-the-scenes insight?” – Chloe, Social Media Manager.

Struggling with your social media strategy? Charlie Puffin Digital is here to help. Drop us an email at [email protected] or call 01462 558537 to book your free discovery call today.