Author: charliepuffindigital

Now we know how Facebook marketing works and why you should be doing it, it’s time to create a campaign. Here’s our step-by-step guide to creating your first Facebook ad.  There are 11 objectives in total. These are:  It’s important to consider your goals for a particular campaign as this will not only dictate the […]

Finding your audience is crucial to creating successful and engaging social media campaigns. However, playing the odds is also important and with 2.7 billion monthly users it’s highly likely that your audience is on Facebook. In the ever-changing landscape of managing social media, Facebook has not only remained a steady presence since it launched in 2004 […]

As our LinkedIn series comes to an end, here are some of our final thoughts about how best to use the platform…  Consider your target audience when creating content – Regular readers will be tired of reading this but it is CRUCIAL to tailor your content to your audience. Audiences respond best to content that […]

So you’ve decided to use LinkedIn ads and have set up your first campaign. Now what? Knowing the types of ads available and how they work is just half the battle (learn more here), that’s why we’ve put together a list of best practices to help you achieve the results you want and target your […]

Now we know the LinkedIn basics (read more here and here), it’s important to consider your marketing strategy for the platform.  Luckily, the social media puffins are here to help.  Here are some important questions to ask yourself when developing a marketing strategy for LinkedIn.  Establishing your goals from the outset will shape the kind […]

With more than 700 million users a month, LinkedIn has become an ever more important player on the social media stage. A networker’s tool kit, the platform is used by decision-makers, thought-leaders and senior-level influencers at companies all over the world, so is particularly important if your business sells to or works with other businesses.  […]

When building your social media strategy it’s tempting to funnel all your time, effort and resources into platforms such as Instagram and Facebook, while platforms such as LinkedIn tend to be less of a priority. However, with more than 700 million monthly users, as of January 2022, not having a LinkedIn presence could be doing […]

There are many benefits to having a TikTok account as a small business owner (read more here). But half the battle is making sure you’re posting at the right time to get the best engagement. How can you optimise your posting to get the best possible results from TikTok? Well, it starts by understanding the […]

We’ve spoken previously about the importance of finding the right social media platform for your audience (read more here), but have you ever considered that your audience might be on TikTok?  For the uninitiated, TikTok is a short form video sharing platform. Used by 20.83% of the world’s internet users, TikTok currently has 1 billion […]