Author: charliepuffindigital

Are you looking for ways to improve & refresh your presence on social media? First, let’s think back to your goals. What exactly is it that you want to get out of your social media strategy? Your goals should be specific, measurable, and achievable. Think about when you want to achieve these goals, too. For […]

To create impactful social media content, you need to get your thinking cap on. Content should always inform, entertain or educate. But how can you think of unique content consistently? Read below for our tips on how to brainstorm ideas for your business’s social media content… 1. Keep up to date with the latest news […]

Know your audience We’ve said it time and time again but it is the most basic tenet of social media and developing a successful Facebook strategy. Knowing your audience will help you create engaging ad campaigns tailored to them. Not only that but it will help you understand what their needs are, how your business […]

Creativity and social media go hand in hand, so what do you do when creative block hits, leaving you and your feed feeling a little lacklustre?  Once again, your favourite social media puffins are here to help with some handy tips and tricks to help get the creative juices flowing again.  Have a good scroll  […]

Newsletters are one of the most powerful digital marketing tools at your disposal allowing you to communicate directly with your audience in their email inboxes.  The benefits of having a newsletter are many, it can help drive sales, build your contacts list, add value for your customers, encourage brand engagement and position you as an […]

Social media marketing is a crucial tool, with businesses successfully utilising their social media accounts to engage with their customers directly, drive sales and email sign-ups and generate leads. However, so many businesses get social media wrong, either by choosing to use their resources elsewhere or by making silly mistakes in their social media profile […]

When it comes to social media convincing your followers to click a button is half the battle. The easiest thing for people to do is nothing after all. That’s where a call to action can come in handy. But first things first – What is a call to action?  A call to action (CTA)  is […]

As we conclude our Facebook series, let’s dive deeper into the crucial insights necessary for crafting successful Facebook ads and enhancing engagement. Maximizing engagement revolves around two pivotal actions: Like Other Pages It’s vital to remember that social media is inherently social. By actively engaging with and liking relevant, non-competing businesses, you can cultivate an […]

Meta Business Manager, formerly known as Facebook Business Manager, is Facebook and Instagram’s ad management platform where users can create, publish and monitor ad campaigns and business assets such as Facebook pages and Instagram accounts.  Meta describes the platform “as a one-stop shop to manage business tools, business assets and employee access to these assets.”  […]

Now we know how Facebook marketing works and why you should be doing it, it’s time to create a campaign. Here’s our step-by-step guide to creating your first Facebook ad.  There are 11 objectives in total. These are:  It’s important to consider your goals for a particular campaign as this will not only dictate the […]